[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ibright.cz\/ubytek-lokalnich-prodejcu-napric-celou-evropou\/#Article","mainEntityOfPage":"https:\/\/www.ibright.cz\/ubytek-lokalnich-prodejcu-napric-celou-evropou\/","headline":"\u00dabytek lok\u00e1ln\u00edch prodejc\u016f nap\u0159\u00ed\u010d celou Evropou","name":"\u00dabytek lok\u00e1ln\u00edch prodejc\u016f nap\u0159\u00ed\u010d celou Evropou","description":"Prodej elektroniky m\u00e1 dlouho historii a vyv\u00edjel se od podomn\u00edho prodeje a\u017e k\u00a0specializovan\u00fdm prodejn\u00e1m, kter\u00e9 se objevily v\u00a0ka\u017ed\u00e9m v\u011bt\u0161\u00edm m\u011bst\u011b. Stejn\u011b tak jako ka\u017ed\u00fd segment se ale i tento vyv\u00edj\u00ed a velk\u00e1 \u010d\u00e1st prodej\u016f se p\u0159esouv\u00e1 do online prost\u0159ed\u00ed. D\u00edky velk\u00e9mu r\u016fstu tohoto odv\u011btv\u00ed ale kamenn\u00e9 prodejny neust\u00e1le existuj\u00ed, a dokonce se jejich po\u010det zvy\u0161uje. ... <a href=\"https:\/\/www.ibright.cz\/ubytek-lokalnich-prodejcu-napric-celou-evropou\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\"> \"\u00dabytek lok\u00e1ln\u00edch prodejc\u016f nap\u0159\u00ed\u010d celou Evropou\"<\/span> &raquo;<\/a>","datePublished":"2022-03-11","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.ibright.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.ibright.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/53c590fdd1ec24ee297a15a00a0829b5191e9163e4cc5dbbee20ed40fcc30ad9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/53c590fdd1ec24ee297a15a00a0829b5191e9163e4cc5dbbee20ed40fcc30ad9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ibright.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ibright.cz\/wp-content\/uploads\/hands-g39fdce3ce_640.jpg","url":"https:\/\/www.ibright.cz\/wp-content\/uploads\/hands-g39fdce3ce_640.jpg","height":0,"width":0},"url":"https:\/\/www.ibright.cz\/ubytek-lokalnich-prodejcu-napric-celou-evropou\/","about":["Elektro"],"wordCount":404,"articleBody":"Prodej elektroniky m\u00e1 dlouho historii a vyv\u00edjel se od podomn\u00edho prodeje a\u017e k\u00a0specializovan\u00fdm prodejn\u00e1m, kter\u00e9 se objevily v\u00a0ka\u017ed\u00e9m v\u011bt\u0161\u00edm m\u011bst\u011b. Stejn\u011b tak jako ka\u017ed\u00fd segment se ale i tento vyv\u00edj\u00ed a velk\u00e1 \u010d\u00e1st prodej\u016f se p\u0159esouv\u00e1 do online prost\u0159ed\u00ed. D\u00edky velk\u00e9mu r\u016fstu tohoto odv\u011btv\u00ed ale kamenn\u00e9 prodejny neust\u00e1le existuj\u00ed, a dokonce se jejich po\u010det zvy\u0161uje. Ne v\u017edy se ale jedn\u00e1 o lok\u00e1ln\u00ed prodejce a \u010d\u00edm d\u00e1l v\u00edc t\u011bchto prodejen tvo\u0159\u00ed pobo\u010dky velk\u00fdch \u0159et\u011bzc\u016f, kter\u00e9 za sebou maj\u00ed kapit\u00e1l i rozs\u00e1hl\u00e1 marketingov\u00e1 odd\u011blen\u00ed. S\u00a0tradi\u010dn\u00edmi prodejci nav\u00edc soupe\u0159\u00ed i dal\u0161\u00edm zp\u016fsobem, a to agresivn\u00ed cenovou politikou, kterou si mohou dovolit d\u00edky mno\u017estevn\u00edm slev\u00e1m od dodavatel\u016f. Mnoho men\u0161\u00edch obchod\u016f nem\u016f\u017ee takov\u00e9 ceny nab\u00eddnout a d\u0159\u00edv nebo pozd\u011bji mus\u00ed sv\u00e9 podnik\u00e1n\u00ed omezit. V\u00fdsledkem je centralizace trhu do podoby \u0159et\u011bzc\u016f, kter\u00e9 sice dok\u00e1\u017e\u00ed nab\u00eddnout lep\u0161\u00ed ceny, ale z\u00e1rove\u0148 mohou m\u00edt negativn\u00ed vliv na cenovou politiku trhu z\u00a0dlouhodob\u00e9ho hlediska. St\u00e1le vy\u0161\u0161\u00ed po\u017eadavky na dodavatele toti\u017e zp\u016fsobuj\u00ed r\u016fst koncov\u00fdch cen pro z\u00e1kazn\u00edky, a to nap\u0159\u00ed\u010d celou kategori\u00ed. Slu\u017eby jako sou\u010d\u00e1st prodejeAgresivn\u00ed cenov\u00e1 politika je \u00fa\u010dinn\u00fdm zp\u016fsobem, jak p\u0159et\u00e1hnout z\u00e1kazn\u00edky, ale v\u017edy se najde n\u011bkdo, kdo disponuje v\u011bt\u0161\u00edm finan\u010dn\u00edm z\u00e1zem\u00edm a dok\u00e1\u017ee tak p\u0159edchoz\u00ed l\u00eddry trhu p\u0159etla\u010dit. Firmy se proto nau\u010dily, nab\u00edzet z\u00e1kazn\u00edk\u016fm nejen zbo\u017e\u00ed samotn\u00e9, ale i slu\u017eby, d\u00edky kter\u00fdm se z\u00e1kazn\u00edci vr\u00e1t\u00ed i s\u00a0vidinou vy\u0161\u0161\u00ed ceny. Skv\u011bl\u00fdm p\u0159\u00edkladem je syst\u00e9m vy\u0159\u00edzen\u00ed reklamac\u00ed, kter\u00fd tr\u00e1p\u00ed z\u00e1kazn\u00edky nejv\u00edce a kter\u00fd mnoho firem dovedlo t\u00e9m\u011b\u0159 k\u00a0dokonalosti. Okam\u017eit\u00e1 v\u00fdm\u011bna levn\u011bj\u0161\u00edch polo\u017eek, oprava b\u011bhem n\u011bkolika dn\u00ed nebo mo\u017enost volby jin\u00e9ho zbo\u017e\u00ed p\u0159esv\u011bd\u010d\u00ed z\u00e1kazn\u00edka, \u017ee n\u00e1kup se vyplat\u00ed i p\u0159es to, \u017ee konkurence m\u016f\u017ee produkt nab\u00edzet levn\u011bji. Vznik\u00e1 tak jak\u00e1si dodate\u010dn\u00e1 slu\u017eba, kter\u00e1 je sou\u010d\u00e1st\u00ed prodeje a kterou z\u00e1kazn\u00edci c\u00edlen\u011b vyhled\u00e1vaj\u00ed.\u00a0                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00dabytek lok\u00e1ln\u00edch prodejc\u016f nap\u0159\u00ed\u010d celou Evropou","item":"https:\/\/www.ibright.cz\/ubytek-lokalnich-prodejcu-napric-celou-evropou\/#breadcrumbitem"}]}]